Your website is your virtual shop window
20 September 2004
Nowadays, it is essential for almost any organisation or business to think about the Internet - the World Wide Web. According to National Statistics, 49 per cent of all UK households are connected to the Internet. The survey said that half (50 per cent) of all adults who had used the Internet in the three months prior to interview (1st Quarter 2004) used the internet to buy or order tickets, goods and services.*
This should be a wake-up call. Still, you might say,
"But... my business is running smoothly without having a website."
Think of the customers you already have. Strengthen your relationships and let them know, that you are there and that your business is up to the Internet challenge. Your repeat customers might want to find out about new products and services. All they have to do is go to your website - no phone calls needed, cut down in paper work - because you don't need to send out brochures etc.
"But... I have enough customers without a website."
Your existing customers might want to refer you, and your potential customers can already see what you specialise in looking at your website - and get a very good first impression.
"But... I don't have a computer nor email."
You don't need a computer to have a website. The good news is - you don't need a computer to receive emails either. Your website's enquiries are simply sent to your fax machine and you can reply to them in the conventional way.
"But... I am not a computer expert."
You don't need to be a computer expert to have a website. You don't need to know anything about websites to be able to update your own one! Sounds too good to be true? We can provide you with a solution that is really simple to follow onscreen - almost no training needed.
"But... it's far too expensive."
An advert in the Yellow Pages costs several hundred pounds per year. One advert in the local papers - depending on size etc. - can cost several hundred pounds too. And it's gone tomorrow. In the bin or wrapped around a Fish Supper! Your website is out there: ALWAYS. 24/7. Day and Night. Have your permanent shop window to the world for little more than the cost of an advert in a local paper.
"But... I don't want to deal with technology."
And you won't. You don't need to know anything about web technology. Let us deal with it.
That's why...
With your website, you have a 24/7 shop window to the world. Your website should reflect the integrity of the whole business and be part of your Marketing Strategy. Display your products, let your customers know about the history of your business, allow them to give feedback on a testimonial page, have several contact forms for different services, let your customers know about current offers or company news, allow them to sign up to your newsletter, or open your virtual doors and sell your products online.
It's all possible...
* Source: National Statistics website: www.statistics.gov.uk. Crown copyright material is reproduced with the permission of the Controller of HMSO.